About AGAM
Built on Reliability, Powered by Innovation
AGAM was founded in 2025 with one goal — to bring safe, reliable, high quality gas appliances to South African homes. We believe that every household deserves products that make life easier, safer, and more enjoyable. From outdoor cooking and camping solutions to home gas appliances, our focus is simple: trustworthy performance backed by service you can feel.
Every product we supply is handpicked for durability, quality, and real-world practicality. We are here for homeowners, first-time buyers, outdoor lovers, and families who want appliances they can depend on day after day. At AGAM, we stand behind what we sell, and we stand with the people who choose us.
OUR STORY
A South African Brand Built for South African Living
AGAM was created because we saw what many households struggle with — unreliable appliances, lack of proper support, and rising living costs that make every decision feel risky. So we built a brand rooted in honesty, quality, and service. Our products are curated to meet the needs of real South African families: tough, long-lasting, safe, and efficient.
We don’t believe in shortcuts. We don’t believe in products that break after a holiday season. We believe in solutions made to last. Whether it’s a gas hob for your kitchen, a cylinder for your home, or a kettle for your next road trip, AGAM brings quality you can trust.
Quality You Can Rely On
Designed for Everyday Confidence
Our products are engineered for reliability and built for comfort. With every stove, pan, burner, and cylinder, we focus on performance, safety, and long-term value. AGAM stands for affordable quality that never compromises. Every item is tested, verified, and trusted by customers across South Africa.
Why We Do What We Do
We Believe in Better Living
We know that great experiences often begin with the simplest things — a good meal, a warm cup of coffee, a safe kitchen setup, or a reliable outdoor stove during a weekend away. That’s why AGAM exists. Our purpose is to give South Africans access to products that improve everyday living without costing a fortune.
We choose durability over shortcuts, safety over uncertainty, and support over silence. When you shop AGAM, you don’t just buy a product. You join a brand that values you long after checkout.
• Safe, reliable, certified gas solutions
• Built for South African conditions
• Affordable without sacrificing quality
• Customer support that actually cares
• Products made to last, not to replace
As we continue to expand our product range and improve our service, our commitment stays the same: to provide South Africans with exceptional gas appliances, personal support, and a shopping experience they can trust.
Founded and built in 2025, AGAM is more than a store. It’s a promise — one built on honesty, passion, and real dedication to our customers and community.
Our Founders
AGAM was founded on a shared commitment to safety, quality, and dependable service. With decades of combined experience across the gas and hospitality industries, our founders bring together technical expertise and customer focused thinking to deliver gas solutions designed for modern living.
Earl Vicars
With a career in the gas industry dating back to 2007, Earl Vicars brings nearly two decades of hands-on expertise and specialized knowledge to our business. Having worked alongside leading experts in the field, Earl has built a strong reputation for professionalism, reliability, and a deep understanding of industry standards and safety.
Driven, loyal, and committed to excellence, Earl has built his career on delivering quality workmanship and dependable service. His passion for the industry, paired with his ability to offer practical, effective, safe and cost-effective solutions, makes him a trusted specialist among both clients and colleagues.
Today, Earl combines his extensive gas industry background with the hospitality experience of Daen to create a unique, forward-thinking venture. This partnership blends technical precision with exceptional customer service, allowing us to deliver a well-rounded, efficient, and client-focused experience — built on trust, expertise, and a shared dedication to the highest standards.
Daen Whittaker
With over 18 years of experience in the hospitality industry, Daen has built a career around the art of transforming spaces into warm, welcoming environments that feel like home. His deep understanding of service, comfort, and curated living spaces has shaped his passion for creating seamless, elevated experiences for clients.
In Between South Africa and the UAE, Daen brings his hospitality-driven mindset into a new chapter: introducing safe, thoughtfully curated gas solutions for households and businesses across South Africa. His mission is to combine reliability, aesthetic sensibility, and uncompromising safety to help families create homes that are both beautiful, energy efficient and secure.
Daen is committed to setting a new standard for how gas is integrated into modern living—practical, stylish, and always centred around the people who call each house a home.